Guts & Grace

A premium visual identity & website to attract premium clients

LeeAnn Mallorie had discovered the secret to sustainable leadership and power starts with the body. She developed a coaching program for women to truly connect with their bodies and lead authentically—with both guts and grace.

LeeAnn needed a new brand called Guts & Grace to take her business to the next level. She was expanding her offerings to enterprice corporations and launching a new book. The design language and website needed to elevate the profile of her business and attract both B2C and B2B audiences.

‍

My Role
Brand Designer
Position
Consultant
Founder
B2C & B2B

AWARDS & PRESS

Creating a premium brand
» Visit the Guts & Grace Website

To generate trust in enterprise clients, LeeAnn needed a premium visual identity and website to match.

LeeAnn wanted her new brand to embody her philosophy of balancing having both "guts" and "grace", a powerful blend of courage, resilience and intuition.

The visual identity created embodies a warm, founder-led editorial aesthetic by pairing refined serif typography, soft natural photography, and a muted, earth-toned palette to project empathetic authority and elevated, personal leadership.

Marketing collateral was designed with a single brand that was flexible enough to support marketing materials for two different audiences — individual coaching clients and corporations.

‍

‍

The Guts & Grace logo system accounts for sub-brands aimed at separate B2C and B2B audiences
‍

‍

‍

My Work

Explore more case studies

Results Resourcing

Finding the sweet spot: the biggest reward with the lightest lift

QTalo

Landing our first paying-customer within a 5-day Design Sprint

dripdrop

Doubling engagement through an SMS intervention
See more work
hello@suzannereeves.com
© 2026 Suzanne Reeves