Hands-on design leader and principal product designer who brings equal parts craft, conviction, and care to every team she joins.
I've built my career around one thing: work that creates a meaningful difference in the lives of the people it touches.
Five days. One design sprint. Our first paying customer. All before the product was built. This is the story of how rigorous discovery and a high-stakes Design Sprint validated an entirely new product direction.
Role:
Creative Director | Concepts & Storyboards | Animation Direction
A mental fitness app for families. Kids were initiating trades. Parents weren't responding. One weird UX trick doubled engagement and saved the app's core loop.
LeeAnn Mallorie wanted to take her coaching business to the next level. Building on the success of her B2C coaching for professional women in SoCal, she was expanding to include B2B programs.
The new Guts & Grace brand and website became a sophisticated launching pad and sales tool for this ambitious entrepreneur and author.
Role:
Creative Director | Campaign Art Director | User Experience Designer
Limited time. Limited budget. Limited engineering resources. Mega tech debt. The challenge was to identify the single highest-impact change to increase user trust and ditch the drop-offs.
Role:
Creative Director
I intentionally create inclusive, diverse and collaborative cultures that drive high engagement and performance.
