A Mental Fitness App for Families

I led the product and creative design on an exciting app that helps tweens level up their mental fitness.

App Design, UX Research, UI/UX Design, Web Design / Dev
Minh Tran, Interim CEO

Project Summary

The Challenge: The dripdrop app aims to develop healthy mental fitness habits in tweens. Use a barter system and gamification principles to encourage tweens to watch bite-sized video lessons and take small steps towards improving their mental fitness. As the lead product designer, it was my responsibility to work directly with the founder, key stakeholders, users, and our dev team to deliver on this promise.

The Strategy: The first step of developing any habit is always the hardest. It's even harder when you're a parent trying to get your pre-teen to take action! Using knowledge about motivation from psychology, the premise of the dripdrop app is that we can kickstart kids into action through incentives that are meaningful to them. By providing extrinsic rewards—such as quality time with dad, staying up late, or a gift card—parents can get their kids to take the first step towards a healthy mindset. Over time, kids learn that taking care of themselves feels good and the intrinsic motivation system takes over.

To gain a deep understanding of our users:

  • I conducted in-depth user interviews
  • I created empathy maps to capture user insights
  • I articulated the pain points for kids and parents
  • I created user personas
  • I built and user tested a working prototype in Webflow
Research showed that today’s parents had no hope they would be able to shift their kids' screen time habits

Armed with a clear understanding our users helped us identify influencer families to work with for social

Parents and kids had very different, yet interconnected experiences within the map. I created detailed user flows to map out how they would progress through the app and interact with one another

User Insights: Two critical insights to come out of UX research were that 1) many kids shared a device with other family members, and 2) kids are not able to create a family account but they may be the ones who instigate a family to sign up. These insights allows us to create new features that addressed the issues at hand.

In the first case, I designed a feature to make it easy for families to share the same device and easily switch back and forth from one user account to another. For the second issue, I built a no-code workflow that enabled kids to fill in a form on the main marketing site that would trigger an app invitation to be sent to their parents. As this solution was built and maintained outside the app by non-developers, it increased our efficiency and lowered costs.

Working Prototype: To test out our assumptions and get additional user feedback, I built a high-fidelity prototype using no-code tools. Connecting Webflow, Video Ask, Shopify, and Yotpo Loyalty points, I was able to recreate the entire end-to-end experience where kids could log in to make trades with their parents, learn from video lessons, record and send video proof of their activities, and be rewarded by parents with points they could exchange for dripdrop merch.

"I knew I could put Suzanne on any part of the app or business and she would improve it."

~Jason Brown, dripdrop Founder

I created wireframes and a high-fidelity, working prototype in Webflow to be tested by a group of tweens

Feedback included: Preteens loved the avatars, but didn't want to be called "kids," the colour scheme was too "baby-ish," and mobile is better than desktop

Design Shifts: Based on user feedback from the working prototype, we made a number of shifts in the product design. We shifted from desktop to a mobile first approach. I researched games and platforms tweens frequently loved, such as Fortnite, Discord, Roblox, Snapchat and more. From here, we adjusted the look and feel of the app to a darker, more edgy aesthetic (the dark mode aesthetic would be better for their eyes).

Impact: The dripdrop app has recently launched and is bringing on new families every week. Seeing families put the app into action has been wonderfully satisfying as a product designer.

It was particularly satisfying to receive the 'proof' videos from the tweens. Daria, seen in the video to the right, shared one with the team that spoke of how she was able to adjust her behaviour to stop procrastinating and control her anxiety!

The dripdrop app launched with a dark mode mobile first design that wowed users

It worked! I had tried unsuccessfully for 3 weeks to get my daughter riding her bike. I knew she would feel better if she got outside and moving. Within minutes of being in the app, we had a trade: riding her bike for quality time with dad. She skipped out of the house smiling saying "I'm going to go ride my bike!" I am so grateful."

Jim Mondry
Father and dripdrop user tester

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