An innovative thought-leader and industry leader, Lisa Prime left a high-respected job with Waterfront Toronto to start her own consulting company. She was brilliant at creating innovative programs to help public and private organizations realize their vision for a resilient, low carbon future. But, she was a novice at launching a business and promoting herself—it was an overwhelming and a daunting challenge. More than just a website, she needed clarity around expressing who she is, what she offers and how to present her business in a way that would resonate with her ideal clients.

The site also needed to enable her to showcase key projects as well as announce her latest published articles and upcoming speaking events.