Doubling Online Sales

A driven CEO wanted to take her already successful business to the next level by getting a brand facelift and a new website.

Succeed On Purpose
Web Design / Dev
Terri Maxwell, CEO

Project Summary

Whether you want to transform your career, your business or your entire life, Succeed On Purpose has a program to get you where you want to go. To take the brand to the next level and reach a wider audience, a new website was created to inspire customers to take that next leap in their own evolution.

The site needed to be able to support a robust marketing and engagement approach, with features such as online quizzes, integration with their marketing CRM, and eCommerce. It also needed to be built so that their non-technical marketing team and copywriters could easily update it on their own.

Project Highlights

  • Services: Brand Facelift and Website Redesign
  • Outcome: Within two months of launch, online sales almost doubled
  • Multifaceted CMS: Featured a blog, quizzes, resources, and more
  • Shopify Integration: Integrated with Shopify ecommerce
  • Marketing Integration: Integrated with existing CRM platform

The site integrated several third party applications, such as Shopify ecommerce, webinars, multiple lead generating contact forms, and custom quizzes. A Success Stories section was developed to highlight the achievements of Succeed On Purpose's customers. Photos and stories of actual clients were used to emphasize the effectiveness of the training programs.

A robust blog platform was also created that enabled multiple authors to post articles that had customizable call to action buttons to linked to the multiple different lead generating tools throughout the site. From custom quizzes to free programming, the blog served to connect the right people to the content they were most interested in.

Suzanne is extremely talented and went above and beyond for us. Our conversions almost doubled over the last year. I chose her to lead this project as I knew she could provide a fresh creative perspective while not losing sight of the business objectives."

Terri Maxwell
CEO, Succeed on Purpose

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